Top 5 Personalization Apps on Android in the US: Q3 2025

In the third quarter of 2025, the personalization app category on Android in the United States showcased diverse performance trends. The data, sourced from Sensor Tower, provides insights into downloads, revenue, and active user metrics for the top five apps.

Zedge™ Wallpapers & Ringtones saw weekly revenue hover around $55K to $62K, peaking in early September. Downloads remained relatively stable, ranging from 49K to 64K, while active users fluctuated between 610K and 980K.

Facer Watch Faces experienced a steady increase in weekly revenue, reaching approximately $17.5K by the end of the quarter. Downloads peaked at 5.3K in mid-August, and active users varied from 41K to 57K.

Character.Me: AI Roleplay Chat had a consistent revenue stream, with weekly figures around $9.6K to $16.5K. Downloads showed a downward trend, ending the quarter at 1.4K, while active users ranged from 2.3K to 4.3K.

Niagara Launcher ‧ Home Screen maintained stable revenue, peaking at $9.9K in early September. Downloads increased to over 6K in early September, and active users remained consistently above 200K throughout the quarter.

Smart Launcher 6 ‧ Home Screen showed a significant rise in revenue, reaching $15.7K mid-September. Downloads increased sharply in early September to 7.5K, and active users climbed from 109K to 133K.

For a more detailed analysis, visit Sensor Tower for comprehensive insights into the personalization app market trends on Android.